Cart is empty Every time you visit New York Square, we bet you take your time to gulp in the breathtaking experience that digital signage offers.
Those giant screens accompanied with interesting content will always prompt you to stop and indulge.
When you saw them for the first time, how did you feel? That initial encounter etches a memory that lasts a lifetime.
If you are hearing the term ‘digital signage’ for the first time, what you saw at New York Square is a perfect example of digital signages.
The TV screens, be it big or small, display your business or brand content in a way that drives engagement and curiosity.
Be it hospitality, corporate, retail, education or any other industry for that matter, digital signage helps you get all the attention your business needs.
So, What is a Digital Signage?
Digital Signage refers to the electronic display screens, such as LCD or LED panels, to present dynamic multimedia content in various settings.
Even if you have a normal smart TV at your home, you can convert that into digital signage.
They are managed through software that lets you control the content being displayed on TV screens.
You don’t need to be physically present at the location to make any kind of update to the signage. Owing to the flexibility that they offer, businesses prefer them over any other media to communicate.
How Digital Signage Benefits Your Business?
1. Improved Brand Visibility: Compared to any print media, digital signage has a much better recall effect owing to their visual appeal.
The vibrant colors, intriguing videos and dynamic content being displayed help them grab more eyeballs and help establish a stronger brand personality.
2. Quick Real-Time Updates: With Digital signage, businesses can display real-time information such as news feeds, weather updates, and promotions, keeping customers informed and engaged.
3. Economical Advertising: Compared to traditional advertising methods that involve printing efforts and costs, digital signage offers a cost-effective solution with the ability to display multiple messages and promotions on a single screen.
4. Flexibility and Versatility: Digital signage easily adapts to any industry and lets you display any kind of content quickly and easily. They tend to have a universal appeal when it comes to displaying content on TV screens.
5. Targeted & Personalized Messaging: Digital signage is flexible and hence makes it easy to tailor your messages based on target audience, the location, the time and deliver content that drives results.
6. Better Customer Experience: Digital signage can provide helpful information, wayfinding assistance, and interactive features that enhance the overall customer experience, leading to increased customer satisfaction.
7. Increased Sales and ROI: The content displayed on digital signage can help you influence the purchase decisions of your customers and get more impulse purchases. This is ultimately reflected in your sales and revenue.
8. Centralized Content Management: Any number of screens placed anywhere in the world can be used to display content from a central location. You just need a laptop or a PC with an internet connection and you can pretty much control anything being displayed on the TV screens.
9. Eco-Friendly Solution: Digital signage eliminates the need for printed materials completely thus reducing paper waste. This contributes to a more sustainable and environmentally friendly approach while communicating all about your brand and business to the target audiences.
How to Get Started with Digital Signage?
There are two major things you need to get started with using digital signage.
A) Hardware
B) Software
C) Wi-Fi or Hard Lines
What kind of hardware you will use will majorly depend on the kind of software that you will go for.
Software typically works with certain types of hardware. With Priority1 POS, you don’t need to worry much. Even if you have a normal smart TV, you will just need Amazon Firestick to convert it into digital signage.
Now you may wonder what about the content? Well, signage software comes with the ability to create content.
So, you have two choices – create the content on your own or you can get help from professional designers for it.
Best Practices to Follow While Designing Content for Digital Signage?
1. Know Your Target Customer: Your product marketing team would surely understand their target audiences, their needs, problems and preferences and then position their messaging strategy.
Factors like demographics, age, culture, likes, interests and many such things play a major role in designing your content strategy.
2. Keep your messaging to the point: The first and foremost thing that needs to be taken care of in your content is clean, precise and understandable content. Avoid cluttering as much as possible.
Try to use less words and make sure your messaging is clear and concise.
Another point to take note of is to pay attention to one point at a time instead of marketing all your content at once.
3. Make sure to use videos: Videos tend to give more of the storytelling effect. With the right story, you can create an amazing connection with your brand in your audience.
They can be an important part of your marketing strategy, however, just make sure not to overcrowd your every digital signage with many videos.
4. Maintain Consistency in your Branding: Your brand will miss out on a lot of recall rate if it does not follow consistent branding.
If you have brand guidelines set, make sure your design team follows it to the tea. There is a reason why big brands are memorable. They are consistent with their branding.
We all associate specific colors and icons with specific major brands owing to the consistency they have maintained in their branding.
5. Keep updating relevant content: Digital Signage gives you the flexibility to change your display content as and when you need.
Update your promotions, announcements, event information and details on new product launches as relevant as possible.
Once you have received enough testimonials, make sure to display them to grab more trust from your potential customers.
Monitor Success Rate and Optimize the Use of Digital Signage
Take note of the below while doing so:
1. Establish clear objectives: You should be clear on the reason as to why you use digital signage.
Every three months, you can go out and check their impact on your brand visibility, sales, overall revenue and its impact on customer experience.
If you are employing digital signage solely because you say our competitors doing so, it could turn out like shooting arrows in the dark.
2. Define Key Performance Indicators (KPIs): Your KPIs should align with your objectives, and they should be measurable like:
a) Number of views
b) Engagement Rate
c) Conversion Rate
d) Sales Data
e) Recall Rate
These are just a few examples of the KPIs that are majorly involved in gauging the performance of digital signages. They could change based on your core objective.
Conduct A/B Testing: Most of the marketers create different versions of content to test it out with their target audience and see which ones works best.
Check out different layouts, colors, images, animations to finalize the one that stands out the best.
Data-driven insights help you optimize your content is a result-driven manner.
Stay Updated with Industry Trends: If you keep updating the content on the digital signage that stands in tune with the latest marketing trends, there are high chances of you grabbing more conversions out of it.
These days, a lot of good things trend and many big brands fine-tune their branding efforts on the same line.
The result? More engagement and more liking of the brand in the masses.
